Urbanomix 3 – Working with Brands [Video]
Here is the Urbanomix 3 wrap up video – one of the best and most business focused Urbanomix to date with a full guest list in just two days.
Next Urbanomix announcement is on the way.
Add comment May 27, 2009
Urbanomix #3 – Working with Brands
Urbanomix 3 - Working with Brands
As markets become more fragmented Brands are continuously exploring more innovative ways to engage with their consumers. There is not one right way to connect property owners with brands anymore and simple product placement and logo branding have fast become secondary activity.
With the likes of Steve Stoute pairing artists like Jay-Z with HP and Justin Timberlake with McDonald’s and relatively unknown US rapper Mickey Factz having an online show sponsored by Honda there are opportunities for the urban industries arising every day. The panel will highlight such opportunities through case studies plus discuss key strategies and techniques to creating strong brand relationships.
Key questions: At what stage is your project ready to approach brands? What are the ways to approach brands? What is your deal/property worth?
Add comment April 14, 2009
Urbanomix No.2 – Working in America – Event Content
We had another great event again; this time focused on urban professionals exporting their talents to the US market. The US is an inevitable part of the growth strategy for any urban professional, whether talent or otherwise.
With thanks to panellists Jazzy B (OBE) of Soul II Soul, Platinum Producer Dready and Immigration Specialist Amanda Gillespie. Additional thanks to Amanda C. Gillespie, Inc, for sponsoring the drinks.
Add comment March 10, 2009
What’s In A Name? Urbanomix
After the success of the first event we came to the realisation that we now had to come up with a name for these events. 90% of the people who attended demanded that networking was needed in London as a monthly event and we couldn’t continue with out a name.
So many sleepless nights later, traulling through lists of suggestions and referencing many words on online thesaurus’ we finally came to a name we were happy stood for what these specific events are about.
Urbanomix – Urban Economy Mixer
Urban
While we tried to conjure up a new word to define ‘Urban’ as we knew it, we continuously hit cement! ‘Urban’ is misleading and misrepresentative of what is essentially a cauldron of cultures including sport, music, arts, business, fashion and so much more. However, everyone in the ‘urban’ space in the UK can identify with it and it is used more generally in the US too so we decided to there was no getting away from it.
Economy
Simply because by strengthening the connections between individuals and hence companies within the urban space we will inevitably strengthen the urban Economy and that is the main aim of these networking events.
Mixer
Just another word for a Networking event.
Add comment February 24, 2009
The First Urbanomix Event – Video and Podcast
Here is the 3 minute summary of the first Urbanomix networking event and panel. It was held at Jewel Bar in Piccadilly Circus on February 9th 2009. The room was at capacity with some of the most influential taste makers and professionals in the UK urban industry. The full 45 mins session, available as one video, or 4 segments, as well as the MP3 podcast, will be available shortly for free on this site.
A SWOT Analysis was conducted with a highly influential panel, including:
Sway, UK Rap Artist, Entrepreneur [more]
Lawrence Lartey, Broadcast Journalist [more]
Raoul Shah, CEO, Exposure [more]
Absent with Apologies
Noel Clarke, Actor/Writer (Adulthood) – Due to success at The Bafta Awards [clip][more]
For more information on the next Urbanomix networking event on March 2nd 2009, please email register -at- urbanomix.
Add comment February 18, 2009
