As markets become more fragmented Brands are continuously exploring more innovative ways to engage with their consumers. There is not one right way to connect property owners with brands anymore and simple product placement and logo branding have fast become secondary activity.
With the likes of Steve Stoute pairing artists like Jay-Z with HP and Justin Timberlake with McDonald’s and relatively unknown US rapper Mickey Factz having an online show sponsored by Honda there are opportunities for the urban industries arising every day. The panel will highlight such opportunities through case studies plus discuss key strategies and techniques to creating strong brand relationships.
Key questions: At what stage is your project ready to approach brands? What are the ways to approach brands? What is your deal/property worth?
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